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Η Interflora is the leading force in the field of flower worldwide. In Greece it has a huge network of florists for flower shipments and is now making the big leap into the future, with the creation Top Florist Franchise, building the New Generation of Florists, with special services in flower arranging, packaging, balloons and new products.
With an innovative way of operation, persistent training, multiple services and quality products, Interflora Top Florist changes the data so far for florists throughout the Territory.
We designed the flower shops Top Florist, guided by the needs of today and tomorrow for demanding customers.
We are creating a special franchise system, aiming at the rapid development throughout Greece, based on a specific plan for the number of stores, in exclusive areas with geographical and population criteria. We occupy space in the Greek market of flower shop services, with new systems, integrated proposals and services, both in social events and in the daily life of the consumer, as summarized below:
· Full daily operation of a flower shop
· Shop in shop with full range of balloons and related
· Mini drink cellar and additional small gifts
· Organization of Wedding - Baptism - Event
· Decorating events with flowers
· Decorating events with balloons
· Invitations, Favors etc.
· Wreaths, best man set and related
· Mini refreshing catering for guests
· Wedding Web Design (Wedding Web Design)
External collaborations in: Photography, D / J, Reception, Limousine
Our goals are to move to the New Generation of Florists out of the ordinary, since Top Florist florists are creative multipurpose space for services and products, also enhancing the flower culture to consumers, thus creating a clientele for the Franchise Florists.
For this purpose, we "educate" consumers, with the aim of getting to know and consolidating the flower culture, creating the necessary driving force of entrepreneurship, ie the unique (silent) power of customers, the only one that raises and lowers businesses.
In addition, the creation of modern stores, with multiple services and trained operators, are the first necessary structures and actions for the transition to the New Generation of Florists and the desired results with:
· Strong brand name, which quickly gains recognition in the market.
· Continuous training in flower arranging and packaging, one of the best of its kind in our country.
· Continuous training in the manufacture and use of compositions with balloons.
· Unique know-how in marketing sales and store promotions, by specialized executives of the company.
· Continuous improvement (owners and employees), at all levels in daily events and customer service.
· Continuous monitoring of the functionality of the flower shop, constantly improving the level of image & services.
· Ensuring the best products, with emphasis on freshness, modernity, timeless utility for the customer and ecology.
· Innovative activities in order for our stores to conquer and maintain the top in their city.
· Possibility of b2b sales (wholesale collaborations) in the geographical area
· area of responsibility.
· Wide area of responsibility with exclusivity for one store per 30,000 inhabitants and quite a long distance between stores.
· Low investment, with high profit margins.
· By evaluating the available stores in your city for renting the most suitable.
· By monitoring the construction & erection of the flower shop.
· With constant market research to ensure lower investment costs.
· With continuous support and guidance, in matters of training of owners and staff, in flower arranging sales techniques etc.
· With constant monitoring of your flower shop by trained associates, in order to transfer your know-how to every aspect of the profession.
· With two free three-day training conferences a year.
· By implementing a strategy for the development of a commercial enterprise, based on the international code of ethics.
· With a uniform pricing policy for all (right quality at the right price).
· With proper distribution of working time and resources to save costs.
· By minimizing business risk, since we also develop your own skills, to increase productivity & turnover.
At Interflora Top Florist, we firmly believe that opportunities do not come, but are created and we assure you that every Top Florist florist, as a creative multipurpose space of services and products, blooms quickly and easily becomes a point of geographical reference in every city.
Note: The New Florists are subsidized for the fixed equipment by 100% by OAED, until the end of the program and concerns unemployed and former entrepreneurs (find out at: http://www.oaed.gr/anoiktaprogrammata or by your accountant).
Thank you for your attention and we are at your disposal,
Dimitra Ch. Florou,
Franchise development department
Tel: 210 95 84 184